PULP XIX Out of Scale

"Out Of Scale" asks whether the world has long since grown beyond what we, as individuals, can grasp – we often lack the scale needed to make abstract problems tangible. The exhibition brings together nine artistic positions on topics such as human rights, consumer critique and perception. For the visual identity, we translated this core theme – the shifting of scales – directly into the design: the poster's format, scaling and visual language deliberately play with proportions, making the big theme graspable in the small.