Year
2025
Categories
Poster, Event, Crossmedia, Motion
Tools used
Adobe After Effects, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma
Typefaces
Referenz Grotesk, Trier Display (open2type / Dirk Wachowiak)

Werkschau Campus Gestaltung 2025

Visual identity for the second edition of Hochschule Trier's Werkschau Campus Gestaltung at the Kunsthalle of the European Academy of Fine Arts Trier. Students used analog disposable cameras to create hundreds of photographs meant to emotionally convey what studying at Campus Gestaltung meant to them. Impressions of parties, days out in nature, lecture halls and shared flats emerged. Together with Prof. Valerie Schmidt and Prof. Dirk Wachowiak, the visual identity was developed, built on a series of 100 posters and expanded with various further print media, animations, a social media campaign, and an online exhibition catalogue plus floor plan accompanying the exhibition. Scannable via Aruco codes, information on the individual exhibits could be viewed on smartphones during the exhibition.

Afterwards, based on the developed design concept, the physical exhibition catalogue was created by Prof. Valerie Schmidt, Prof. Dirk Wachowiak, Luca Marie Julien and Dmitri Iliev.

Credits
with Prof. Valerie Schmidt, Prof. Dirk Wachowiak
Web and Programming, 3D Printing: Alois C. Kaufmann


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